Fitness hardware and software startup, StratFit, launched its MVP digital product just after the first of the year.

Daniel McKee, StratFit CEO

“Our training strategy design software… is for a coach to design training strategies for their clients… to implement in the gym,” CEO Daniel McKee told bizblip. “Our system, between the hardware and the digital, is totally integral. If you’re going to use our hardware, you’re going to need to use our digital system because once you add our hardware into the training strategy, you’re dealing with more variables, and we have all the functionality within our digital system to control these variables.”

McKee says he developed the system after years as both a personal trainer and mathematician. It is designed for the development of explosive strength and and acceleration strength.

Founded Sept. 2021 the Kansas City, Mo startup has one full time employee and is funded by $60,000 raised through founders, friends and family. A recent guest at 1 Million Cups – St. Louis, McKee says he will be in Digital Sandbox Kansas City on Jan. 18th, as well as in the inaugural launch of Blippy Pitch — an online video pitch competition by bizblip. The company is also onboarding Beta users to its minimally viable product.

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StratFit