Launched in January of 2010 as a much simpler customer relationship management software than the ubiquitous Salesforce — specifically targeting small business.
Tyler King, Less Annoying CRM CEO
“We were targeting, at the time, a low tech audience,” CEO Tyler King told bizblip. “We’re still going after people who want something simple and easy to use, but after 13 years of doing it, what a ‘low tech’ person is today is a different thing from what a low tech person was 13 years ago… And now the world needs automation.”
To that end the company integrated with Zapier, a workflow automation software platform that got its start at the Columbia, Mo. TechStars Startup Weekend (and whose CEO Wade Foster was seen at Startup Weekend last year, just hanging out and helping teams.) King says his team also built an API for third party developers to integrate with Less Annoying CRM.
“We have 25,000 users and only, I want to say, 11 integrations,” King said. “So it’s a pretty big opportunity for someone who is smaller than us… once they build an integration with us we’re going to promote it to 25,000 people.”
Less Annoying CRM was in the 2014 Arch Grants cohort. The $50,000 award is the only outside capital raised by the otherwise bootstrapped company. It is headquartered in downtown St. Louis and has 19 full time employees.
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