Applying blockchain and AI to insurance, the Chesterfield, MO based iCover expanded its product offerings this week by launching the “Coming Soon” version of iCover Direct, their life insurance D2C marketplace.

iCover was founded in July 2019. It provides technology and underwriting support for the life insurance industry with an algorithmic AI based underwriting engine that uses a proprietary blockchain framework to encapsulate and secure sensitive consumer data.

Hari Srinivasan, iCover CEO

CEO Hari Srinivasan was on the road and told bizblip he could be available for an interview next week, but we went with what we had instead.

Last year Srinivasan said his team consisted of 30 full time employees, double a year prior, and he projected profitability for his company in 2024. The company raised and undisclosed pre-seed round in August, 2021 and closed a $5M seed round in August, 2022 from angel investor Kesan Parasuraman.

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