Zipper is broadening its focus from fitness and wellness businesses to target a wider range of service-oriented companies with its AI-powered marketing tools. After closing a $500K “FF&F” round this spring (see story, below), the Colorado based company is launching new features including automated social media content generation, review automation, and lead management systems.

Kerry Ritter, Zipper CTO

“Our goal is to allow time-starved small business owners to really get everything they need out of a marketing agency, but distill that into software and distill that into automations, and use AI to help wherever that makes sense,” said Kerry Ritter, CTO at Zipper.

Founded in 2022 and headquartered in Boulder, Colorado, Zipper aims to provide small businesses with affordable marketing solutions. The company operates with two full-time founders and several design and development contractors. Zipper’s platform offers AI-generated website content, email marketing, and automated social media management, positioning itself as an alternative to traditional marketing agencies or freelancers.

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