Third-place winner at the OPO Startups pitch competition, ToDue, re-brands as Delegate.
Danny Mullan, Delegate
“I think ToDue was a cute play of words but it was too generic and could be ambiguous,” Danny Mullan told the 4thEst8. “I think the name Delegate both describes the problem and the solution in one name.”
Delegate is a task management platform that Mullan says differentiates itself from competing platforms by focusing on primary tasks for managers, rather than trying to be something for everyone. Still pre-revenue, the platform has a few beta users that Mullan characterizes as young managers of projects to which fewer than a dozen team members are in their charge.
Pitching as ToDue, the startup garnered the People’s Choice award and took home $500 from the OPO Startups pitch competition last fall – largely because of feedback from women in that audience who identified as project managers, Mullan said at the time.
The founder identifies Delegate as a ‘side project’ rather than a business, he says, because he has a profitable service business and is developing Delegate out of pocket – doing the front end coding himself, with one part time coder for the back end. Mullan is working on product/market fit and usability, and updates his efforts to the St. Louis based innovators group Work In Progress – STL via Twitter in something he calls ‘New Feature Friday.’ Mullan is a founding member of the Distributed Autonomous Organization.
Full disclosure: 4thEst8 publisher Paul Riat, who is writing this story and awkwardly speaking of himself in third person, is also a founder of the wipSTL DAO.
Work on Delegate began in March, 2020. Mullan is headquartered in St. Charles, Mo. The new website is at Delegate.space
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